/ Problem /
Branding and packaging design for coffee that will appeal to vegans and animal-lovers.
/ Solution /
Costa Rica is a famous coffee producing nation that is rich with diversity in flora and fauna. Paradise Roasters is a Costa Rican single-origin roaster that promotes sustainable bean production and donates a portion of its profits to the Costa Rica Animal Rescue Center. The packaging of the beans features a selection of colorful native critters and plants. The front and back labels are kept minimal to showcase the intricate illustrated pattern.