Lord Howe Island, a destination off of the Australian coast, is under threat due to climate change. By encouraging responsible eco-tourism, authorities hope to create an income stream that can be reinvested into ecological research and environmental programs.
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A rebrand of Lord Howe Island that puts the focus on its natural beauty. The visual language features breathtaking full bleed photos of the destination, coupled with a color palette that references its clear waters and untouched forests, friendly rounded typography, and irregular organic forms.
Details such as British English spelling and metric units are in consideration of an audience that is primarily Australian.
Inspired by imperfect & irregular organic forms found in nature.