/ Problem / A data analytics company that tracks millions of routine movements by hikers wants to develop an app to improve the hiking experience for a growing community of trail enthusiasts.
/ Solution / Traverse is a hiking app that 1) helps users discover new hiking experiences by creating a database of hiking locations, and 2) enables users to connect with other hikers by developing a social community of hikers.
The photo-centric interface puts the focus on the beauty of nature and the hiking experience, differentiating the app from more stats-heavy and fitness-focused apps such as Strava, which are usually associated with a sporty black/white & neon palette.
Discovery: Users can find trails based on location. Toggle between list view & map view, and view trail profile for detailed description, trails specs, and community-generated reviews and photos.
Social: Users can connect with friends and follow their hiking activities, as well as join groups for community challenges and events.
Sample New User Journey: Find a nearby trail and add to favorites; view favorites.