/ Problem / The ecosystem of Lord Howe Island, a destination off of the Australian coast, is under threat due to global warming and climate change. By encouraging responsible tourism, authorities hope to create an income stream that can be reinvested into ecological research and environmental programs.
/ Solution / A rebrand of Lord Howe Island that puts the focus on its natural beauty. The visual language features breathtaking full bleed photos of the destination, coupled with a color palette that references its clear waters and untouched forests, friendly rounded typography, and irregular organic forms as a recurring visual element.
The primary function of the site is to highlight attractions and assist with itinerary planning. Extraneous features such as current weather or flight booking are stripped away.
Details such as the British English spelling of 'snorkelling' and the use of metric units are appropriate for an audience that is primarily Australian.
Inspired by the imperfect & irregular organic forms found in nature.